Startup
practical tools,
not fluff
templates and guides for the operational side of building a startup — hiring, product, and growth.
First 10 Customers Playbook
The exact outreach scripts, pricing conversations, and close tactics used to land the first 10 paying customers — without a brand, a case study, or an ad budget.
₹599
Hiring Your First 5: The Startup Hiring Playbook
Job descriptions, interview scorecards, offer letter templates, and the questions that actually predict performance for early-stage hires.
₹499
Product Spec Templates
PRD templates, user story frameworks, and feature prioritisation scorecards for early-stage product teams that don't have the luxury of a dedicated PM.
₹399
Growth Experiment Tracker & Playbook
A structured system for running, tracking, and learning from growth experiments — with 30 pre-built experiment ideas across SEO, paid, content, and referral.
₹449
Founder Weekly Operating System
A planning and review system for solo founders and small teams — weekly review template, OKR framework, decision log, and a meeting structure that doesn't waste everyone's time.
₹349
KMP Agreement
A Key Managerial Personnel agreement template covering appointment terms, responsibilities, remuneration, confidentiality, and IP assignment for CXO-level hires.
₹1,999
Employee Agreement
A comprehensive employment agreement template for full-time hires — covering appointment, compensation, IP assignment, confidentiality, and exit provisions.
₹1,499
GTM Plan
A go-to-market plan template for B2B and B2C startups — covering ICP definition, channel strategy, launch sequencing, and a 90-day execution calendar.
₹999
Startup Idea Analysis
A structured framework for analysing a startup idea before committing to it — covering problem validation, market sizing, competitive moat, and founder-market fit.
₹799
Market Positioning
A positioning framework for early-stage startups — covering category creation, competitive positioning, and how to write a positioning statement that sticks.
₹999
Value Proposition
A value proposition design workbook — from customer jobs-to-be-done to a crisp one-liner that converts, with templates for B2B and B2C contexts.
₹799
Employee Offer Letter Template
A clean, professional offer letter template for full-time hires — with ESOP clause variant, joining bonus variant, and guidance on offer letter best practices.
₹499
Founders Agreement
A comprehensive founders' agreement template covering equity split, vesting, roles, decision-making, IP assignment, and exit provisions — the most important document you'll sign before your first investor.
₹2,499
Non-Disclosure Agreement (Startup Operations)
NDA templates for startup operations — covering employee NDA, vendor/contractor NDA, and customer NDA, with guidance on when to use each.
₹499